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In today’s ultra-competitive automotive industry, capturing new customers—also known as conquest customers—is essential for dealership growth.
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In today’s ultra-competitive automotive industry, capturing new customers—also known as conquest customers—is essential for dealership growth. These are customers who have never visited your dealership before, meaning every interaction is an opportunity to make a lasting first impression.
At RecallRabbit, we are 100% focused on helping dealerships identify and attract these valuable new customers through precision conquest data and recall marketing solutions. The result? More service revenue, stronger customer relationships, and a growing base of long-term, loyal clients.
A single conquest customer is worth far more than just a one-time service visit. Studies show that:
A customer purchases approximately nine vehicles over their lifetime.
The total spent on vehicle service over the lifetime of ownership is around $2,800.
Combining sales and service, the average lifetime value of a dealership customer is nearly $47,700.
By prioritizing new customer acquisition and retention, dealerships can maximize long-term revenue while establishing themselves as a trusted service provider.
One of the most effective ways to introduce new customers to your dealership is through recall repair services. Every year, millions of vehicles on the road have open, unaddressed recalls—presenting a golden opportunity for dealerships to step in, provide a critical service, and win over new customers.
With RecallRabbit’s omni-channel marketing system, your dealership can:
Identify and contact vehicle owners with active recalls.
Send personalized digital marketing campaigns inviting them in for a recall repair.
Turn a simple recall visit into a long-term service relationship by showcasing your dealership’s superior service experience.
Once a new conquest customer walks through your doors, the real work begins. Here’s how your dealership can stand out from independent repair shops and competitors while building trust and loyalty:
Make check-in seamless with digital pre-appointment forms.
Provide a comfortable waiting area with WiFi, refreshments, and workstations.
Offer shuttle services or loaner vehicles to increase convenience.
Walk them through their recall repair and any additional maintenance needs.
Provide a multi-point inspection report with clear recommendations.
Show them how dealership service differs from an independent shop (OEM parts, factory-trained techs, warranty coverage).
Send personalized thank-you emails with a special discount on their next visit.
Schedule a follow-up call to ensure satisfaction and remind them of upcoming maintenance.
Enroll them in a loyalty program for repeat visits.
Complimentary car washes with service visits.
First access to service specials & discounts.
Invitations to customer appreciation events.
By going the extra mile, your dealership can transform a one-time recall visit into a long-term customer relationship.
At RecallRabbit, we equip dealerships with data-driven marketing strategies that connect you with conquest customers in need of service. Our solutions ensure that your dealership stays top-of-mind, builds trust, and turns first-time visitors into lifelong clients.
Ready to grow your customer base and boost service revenue? Let’s work together to make your dealership the go-to service provider in your market.
