Creative Campaign Success

01. The Challenge

Fast Track Dealership in Austin, Texas, struggled to engage vehicle owners with open recalls. Previous outreach efforts felt impersonal and had low response rates, leaving hundreds of unresolved recalls and untapped revenue opportunities.

02. The Solution

Recall Rabbit utilized The Hare Program to craft a creative and personalized outreach campaign. Our approach included:

• Developing customer-friendly messaging explaining the importance of recalls.
• Incorporating dealership branding to build trust and familiarity.
• Using email, SMS, and direct mail to create a multi-channel campaign.
• Providing tracking and performance analytics for the campaign.

03. The Result

The personalized campaign resulted in a 70% response rate, resolving over 1,200 recalls within the first 45 days. Fast Track Dealership generated $300,000 in additional service revenue and saw an influx of new customers who appreciated the dealership’s proactive communication.

This campaign became a blueprint for future recall outreach efforts, solidifying the dealership’s reputation for exceptional customer service.