The Hare Program

Precision ROI Targeting

Targeting high-value recalls to maximize ROI for a luxury auto group.

Client:
Elite Luxury Motors
Location:
1225 Luxe Avenue, Dallas, TX
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01. The Challenge

Elite Luxury Motors in Dallas, Texas, wanted to increase service department revenue by focusing on high-ROI recalls. However, their internal data lacked the granularity to identify recalls that would bring in the most value. This resulted in wasted time and resources on low-priority opportunities.

02. The Solution

Recall Rabbit implemented The Hare Program to strategically target high-value recalls. Key steps included:

  • Analyzing recall data to identify top-priority vehicles based on ROI potential.
  • Providing a monthly report with clear, actionable insights for the dealership.
  • Developing a tailored outreach plan to connect with luxury vehicle owners.
  • Tracking and reporting the dealership's progress and revenue growth.
03. The Result

In just two months, Elite Luxury Motors resolved 1,800 high-value recalls, generating an additional $650,000 in service department revenue. The dealership also noted a 25% increase in repeat customer visits, as the targeted recalls often led to additional service requests.

With Recall Rabbit's data-driven approach, the dealership now consistently prioritizes high-ROI opportunities, ensuring maximum profitability and customer satisfaction.

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