Targeting high-value recalls to maximize ROI for a luxury auto group.
Elite Luxury Motors in Dallas, Texas, wanted to increase service department revenue by focusing on high-ROI recalls. However, their internal data lacked the granularity to identify recalls that would bring in the most value. This resulted in wasted time and resources on low-priority opportunities.
Recall Rabbit implemented The Hare Program to strategically target high-value recalls. Key steps included:
In just two months, Elite Luxury Motors resolved 1,800 high-value recalls, generating an additional $650,000 in service department revenue. The dealership also noted a 25% increase in repeat customer visits, as the targeted recalls often led to additional service requests.
With Recall Rabbit's data-driven approach, the dealership now consistently prioritizes high-ROI opportunities, ensuring maximum profitability and customer satisfaction.
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